Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Thinking about selling your agency -- someday? Is a merger or acquisition a good fit? Whether you are hoping to move on to a new adventure or stay on as an employee, it's always important to make sure your agency is in a position to maximize a merger or acquisition opportunity. In today's episode we'll cover: Why it's important to tell your agency's story. #1 Way to get multiple buyers when selling your agency. 2 Simple ways to know a merger is the right fit. Today I talked to Todd Taskey, the CEO of Potomac Business Capital. Todd's agency does a lot of merger and acquisition work, dealing with sellers to maximize their profits and find a good fit. He shares what agencies need to do to get buyers interested and how to get the best offers. Why It's Important to Tell Your Agency's Story When buyers are looking to acquire or merge with your agency, they want to know where your agency is heading. This is a good way for buyers to determine your agency's value. But the biggest mistake most agency owners make is n