Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How to Deal with Agency Mergers and the New Partnerships That Result

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Synopsis

Wondering if an agency merger is right for you? Curious how do those new partnerships work? And what do you do if they don't? Taking the leap with another agency can be a strategic move. Maybe you want to grow faster or combine skillsets. Whatever the reason is, here's everything you need to know about agency mergers. In today's episode, we'll cover: Should your agency leverage the gig economy? How to know if an agency merger is right for you. #1 way to make agency partnerships work. How to cope with agency partner problems. How one small change can impact agency culture.   Today, I talked with Adam Williams, CEO of Magneti — a branding and digital agency out of Colorado. Over the years, Adam has founded a variety of startups ranging from publishing to construction companies. When Adam decided to take the leap into the agency space, he was well-prepared for the business side, but he needed scale and some extra creatives on his side. He's here to share the story of why he decided to merge with another small