Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Every agency wants its team to work smarter and hustle harder. But, the smart agencies know the best way to get results is with the right incentive program. On today's show, we're featuring an employee incentive model that may change the way you think about salaries and bonuses, as well as culture. In today's episode, we'll cover: 5 reasons to share 50% of agency profits. Why agencies should only hire specialists One big employee compensation secret How to implement profit-sharing Today, I talked with Tom Murray, Managing Director of Jump450 — a full-service marketing agency in Soho, NY. Tom's agency does something a little crazy... they give 50% of profits to its employees. He's on the show to share why and how this crazy strategy is actually growing the agency faster than ever. 5 Reasons to Share 50% of Agency Profits Giving away 50% of your profits may sound more like a nightmare than a strategy but the thing is — it can work. Better yet, the agency is also paying employees a competitive base salary! Sou