Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How to Hire, Train, and Pay a Successful Agency Sales Team

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Synopsis

Do you want to hire the right salespeople? Not sure what measures to take to set them up for success? Curious about the best way to compensate your sales team? Sales is a critical part of your agency's success. Sales drives conversions, captures clients, and helps relieve some major the burden from the owner. Hiring an amazing sales team and setting them up for success if the key to longterm agency growth. In today's episode, we'll cover: #1 way to set up a successful agency sales team. 2 things every salesperson needs to do. How do you separate your services from a commodity? Should you pay based on commission or salary? Today, I talked with Alex Chernyak, Director of Business Development at Martino Flynn, a digital agency in New York. Alex has over 15 years of sales and digital marketing experience, and he's owned his own agency, too. With a start in radio, Alex was drawn into the agency space by the allure of freedom. And, since then he's been helping agencies build killer sales teams and sales systems.