Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you have one mega client that would cripple your agency if you lost them? If you have a client that represents more than 40% or 50% of your total revenue, don't let them hold you hostage. Check out how one agency knew it was time to say goodbye and took a leap that helped build the agency he always wanted. In this episode, we’ll cover: Why walk again from a $750k mega client? What does productization look like for agencies? The biggest mistake an agency can make. I’m talking to an agency owner who lost a mega-client and lived to tell about it. Jeff Conlon is the CEO of Ideas, Money, Art (IMA) the video marketing agency he started in 2004. He shares his story of actually walking away from a client that was over 50% of the agency’s revenue, and how that decision has helped him grow the business into what he’s always wanted. Why Walk Away from a $750,000 Agency Client? Do you have a big but difficult client you’re afraid to get rid? It happens to the best of us, right? We work hard to land and keep amazing