Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How can your agency create compelling YouTube ads? How can you get the most ROI from YouTube ads? YouTube ads are a strange beast, and the creative landscape of YouTube is continually shifting. But, if you stick to your buyer's persona and chase your ideal customer, YouTube ads can help grow your agency fast. In this episode, we'll cover: Why you may need 2 YouTube channels. The difference between YouTube and Facebook ads. 3 steps for making better YouTube ads. Why 5 seconds could make-or-break your ad. #1 most important tip for the future of YouTube ads. Today, I talked with Tom Breeze (A.K.A the king of YouTube ads) who runs Viewability — the highest spending performance campaign agency on YouTube! Tom has been on the podcast before, and he dropped some great insight into performance-based models. I urge you to check out that episode if you haven't already; it's one of my favorites. Tom went over some of the most critical YouTube ad strategies, and how he and his agency position YouTube ads that engage an