Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

3 Big Benefits of Declaring Your Agency’s Niche Market

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Synopsis

Does the thought of committing your agency to a niche market makes you nervous? Are you worried your agency will lose clients and miss out on revenue? Stop the madness of trying to be everything to everyone and start focusing on what it is your agency does best. You will reap major benefits of having a niche market, including increased clients and revenue. In this episode, we’ll cover: Finding your agency’s niche market and niches within niches. 3 benefits of choosing a niche. Is your agency charging enough? Today I spoke with Raman Sehgal, founder and managing director of the super niche agency, Ramarketing. With over a decade of experience in his agency’s niche market, Ramarketing is still servicing their very first retainer client, eight years later. Raman provides great insight into the importance of niching down and the benefits it can bring to your agency. Is It Time To Declare A Niche Market? Has your agency had a painful project with an unrealistic client ultimately ending in dissatisfaction? Were y