Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How can you turn your agency into a highly sought-after brand? Today’s guest knows how because he’s done it for the OxiClean and the George Foreman Grill. In this episode, learn the 5 key strategies to build a brand that gets clients beating down your door.   In this episode, we’ll cover:   How the right positioning can drastically change your business. 5 things you can implement right now to build a successful brand.   Today’s guest on the show is Rick Cesari of Cesari Media, the agency he founded over 20 years ago. They specialize in building brands that sell products direct to the consumer. Over his career, Rick has worked some amazing brands such as OxiClean, George Foreman Grill, Rug Doctor, and Sonicare to name a few. He’s here to share the secrets to building these amazing brands so you can apply them and grow your agency.   “Figure out a good way to position so you’re different than everyone else.” ~ Rick Cesari Why You Might Need to Reframe Your Brand Positioning Have  you ever heard of The Fajita