Marketing Secrets (2017)

In my 15 years of doing business, I've never heard this critical business concept explained so perfectly. On this episode of Marketing Secrets Russell lets you listen to how John Lee Dumas describes his ideal and perfect customer. Here are some cool things you will hear: Why you need to be able to describe your ideal customer in detail in order to appeal to them. Why it’s a good idea to make decisions based on what your ideal customer would like. And why creating a few calls to action based on your customers needs will be beneficial. So listen here to find out what John Lee Dumas’s perfect customer is like, and how you can nail yours down as well. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today I’ll take you behind the scenes of our recent affiliate mastermind talking about building out your customer avatar. Alright everyone, so this last week we did an affiliate event for my top 20 affiliates for the Expert Secrets book, which was really cool.