Marketing Secrets (2017)

The 3 steps to build a cult… Today’s episode is part 2 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 2: The three things you need to build a culture or a following. Why having a new opportunity is the most important part of building a culture. And what the difference is between an Opportunity Switch and an Opportunity Stack. So listen below to find out how to build a cult following. ---Transcript--- Russell Brunson:               My next book I’m working on now, it’s called Expert Secrets and it’s really about building a cult, to be completely honest. I don’t … Well, we call it cult-ure. If you get through my inner circle [inaudible 00:29:13], we have big things about, “Hey, we’ve got to build a cult.” Sure. As I was preparing for this book, I started studying, I got super deep in to cults. I wanted to understand how they work and why they work and so I was reading all the amazing books on cult dynam