Marketing Secrets (2017)

The Epiphany Bridge, State Control, Kinda Like Bridges Today’s episode is part 1 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 1: How if you have something you are geeking out over or passionate about, it is the perfect thing to sell others on. How the epiphany bridge works including how to get your audience to have the same epiphany you had in order to get them to buy into you. And how to tell a story to make your audience feel how you felt. So listen below to hear the first part of Russell’s presentation about the epiphany bridge. ---Transcript--- Speaker 1:           How many of you have this thing called a website? Okay. Speaker 2:           What’s that? Speaker 1:           Now, yeah it’s this thing on this thing called the internet, that came out a couple decades ago. I look at anything online as real estate. Back in my direct mail days, when there was no internet, I always loved the line, “The