The "daily Call" From Option Alpha: Options Trading | Stock Options | Stock Trading | Trading Online

Hey everyone. This is Kirk here again from Option Alpha and welcome back to the daily call. Today, we’re going to be answering the question, “Where can I trade options?” Now, I think the simple answer to this question is you can obviously trade options at pretty much any brokerage, but the more important question is what’s really happening in the market and where is the new shift in where you’re going to be trading happening because I think there’s a shift in brokerages and there’s going to be a major shift in business models in the brokerage and investing space in the next five to 10 years. In fact, we’re already starting to really see the beginning seeds of this shift start to occur with things like Robinhood. Even platforms like Option Alpha when we roll out our new auto-trading platform, you’ll start to see this shift start to split the entire industry into what I think are going to be two major fields. The first field or the first paradigm shift that we’re going to go into I think in the brokerage indust