Futuresinfocus

In January 2020 the US theater industry was a very solid 9% up on revenue and screen viewings compared to 2019. Various blockbusters, romantic comedies, and the normal array of independent moves were part of a very traditional mix of post-Christmas release programs, increasingly seeing near parallel releases around the world. Nothing was in the pipeline that would have changed this perception or even projection that the industry was literally about to fall off a cliff and drop 80%+ in the next few months because of Covid-19.