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HTSS129 - Why you don't like sales training and why you don't like sales trainers - Scott Sylvan Bell

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Synopsis

If you talk to most salespeople, they don't like sales training. Most deals are closed off of strategies taught in sales basics mastery. With as many deals that are lost and with the enormous amount of money left on the table you would think salespeople would be excited to be trained.  There are multiple reasons why salespeople cant stand sales trainers and sales coaches. Here are the most common concepts why sales training isnt something salespeople want to be involved with:  Why you struggle with sales trainers: Old techniques - The sales trainer is caught up in 1950's technology. The concepts that are being taught are old school and feel highly manipulative. There are elements of constant closing. At the end of the session you feel less like a professional and more of like a carnival barker.   Most people at your company do not hold themselves accountable. By default you are forced to be trained to their level.  You have been in sales for a while and they are teaching the basics, you are bored with yo