Becoming Floridian - Podcast

Episode 7 we talk with Troy Hayes about the importance of Branding in today’s e-commerce. Troy has over thirty years of experience in marketing and branding and has influenced many of you with his advertisements.  You drank Bud Light because “Spuds Mackenzie” and ate Wheaties because Michael Jordan said “You Better Eat Your Wheaties” and cruised on Carnival because it became the “Fun Ship.” Troy was the creator of these iconic slogans and has helped many companies launch their new product or service. Troy defines Branding as “A relationship between the product and the consumer” and further defines Branding in three steps; who are you, what do you do and why should I care? Troy also states “make sure you know why you are better than the competition.”  If you are having difficulty defining this, Troy can help you figure out what makes you better.   I asked Troy who should call him? “Anyone who has a tough marketing issue.” states Troy. So if your company is small, mid-size or a larger company launching a new pr