Commonwealthy

In today’s world, branding is a big buzzword. How does branding fit into the world of political campaigns and activism? I have special guest Nicole Williams of Spark Freedom on today’s podcast to discuss branding for political candidates and activist organizations. She has lots of great ideas and information to share with you. If you are a political candidate or activist, or if you are working on a political campaign, then you need to hear what Nicole has to share with us. The information that she shares about branding will help bring your political campaign to the next level and help you win your local election! In this episode, you’ll learn: Why it is important to define your goal up front- learn how having a clear, measurable goal will help shape your branding How messaging is shaped by your end goal– learn how you can use your goal to define the message for your political campaign Why it is important to limit your key points- learn why you don’t want to have more than two or three key points for your en