Master Deal Maker Secrets
Episode 133 - Five Ways Business Owners Waste Money on Sales Training
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:09:48
- More information
Informações:
Synopsis
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In this episode, we are going to talk about five situations in business where sales training doesn't work and what to do about it. It may seem very unusual for me to be talking about this subject today, especially, since we just went through the importance of training, and the differences between generic and customised training last week. However, it is essential to evaluate every situation and determine if sales training is the way to go, or if it’d be a waste of time and money. To illustrate my point, one of the situations where investing in a training program is a bad idea is if you have high staff turnover. Often companies will come to me and say, “we need to do some sales training”; I ask them, “how long have these people been with you?” If they say, “Oh, we've just replaced everybody”, that's an alarm bell! That says to me that there is a cultural problem that needs