Experts Unleashed Podcast

“The very best way to grow your business is for the customers of that business to do the growing for you.”   On this week’s episode of Experts Unleashed, Joel Erway sits down with the world-renowned Jay Baer - bestselling author, speaker, and the driving force behind 5 multi-million dollar companies to figure out what makes people talk about you and your business.   Jay begins with the marketing adage “Advertising is a tax paid by the unremarkable”, and dives directly into how vitally important word-of-mouth is for the growth of your business, and the fact that many experts take word-of-mouth for granted instead of cultivating a strategy for it as they would with PR or advertising. In his new book Talk Triggers, Jay posits that every entrepreneur develops a word-of-mouth strategy on accident - and lays out actionable advice for doing it on purpose.   Being “good” isn’t enough to make people talk you up. Your customers expect good, and they can find good somewhere else. You need to go further and conceptualize