Experts Unleashed Podcast

“Most organizations, when they’re trying to generate revenue and grow, keep going down the path they went to that got them to where they are now. They keep trying to add more into that linear path, but on the outside, they’re passing these adjacent opportunities and revenue streams that could be built off of congruent offerings… ”   What if I told you that your business holds untapped revenue streams that could multiply your assets and income, while giving you a much more efficient ROE? Enter Jake Ulkus. Jake uses  Forensic Marketing Analysis to dig deep into your business in order to identify and correctly optimize your unique strengths and assets. This week on Experts Unleashed, Jake is giving us a peek into the work that he does with clients, helping them recognize and utilize the “Hidden Equity” in their businesses.   “To find hidden equity, the first place I look is existing clients as an asset. So I look at Return on Assets (ROA) - net income divided by number of assets. What are you netting per client?