Ideasex With Abacus
21 - Lego: Building A Brand Brick By Brick - James Gregson
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:24
- More information
Informações:
Synopsis
We talk to James Gregson, Digital Creative Director for LEGO, about what it takes to keep a 100 year old brand relevant in the face of changing trends and unimaginable competition.
