Ideasex With Abacus

In this episode, we're joined by the team at Real Items, Nick Taylor & Mark Patterson, to discuss what the blockhain means to brands. Beyond creating "sick drops" and following a fad, the technologies behind NFTs and 'Phygital' products are poised to revolutionize the way that creators get paid, that brands build trust and how business can grow in unexpected ways. We'll talk about how to create authentic ways to leverage these technologies for the long road, how your brand can create a community of collectors, and how Nick & Mark got involved in the wild world of crypto technology. As essential listen for any marketers still on the fence about the longevity of these buzz-worthy technologies.