Ideasex With Abacus

Question: In a crowded market, how do you stand out and stay authentic?To answer this, join us for another rewind of The Recipe, when we talked with Matt Lombardi and Kevin Moran, the co-founders of beam, a leading health brand who's popularity has exploded online the last few years.You'll learn how they created an original and engaging brand identity in the wellness space, built a powerful DTC business and learned how to help improve their customers lives, not just sell products.We discussed myths about authenticity and influencers, how to kick-start your DTC marketing growth and how to identify your customers needs to help them live their best lives. Lots to learn in this weeks show, so let's get cooking.