Ideasex With Abacus

Where is the future of lifestyle marketing going? What will happen to live event sponsorship? Who are the winners (and losers) of the D2C revolution?On this special re-wind episode, Pioneer in lifestyle and apparel marketing Bryon Sheng joins our co-founder Jeff Goldenberg for another live discussion At The Table with Abacus, taken from our Livestream archives late last year. Bryon has held multiple positions in the sportswear and tech industries at Nike, Adidas, And 1, and Monster Products. He’s worked with the likes of Muhammad Ali, Shaquille O'Neal, Cristiano Ronaldo, Meek Mill, and Swizz Beats to help build their brands, and, most recently, was the driving creative force behind Beastmode, Marshawn Lynch’s unstoppable apparel and lifestyle brand. Bryon is an originator in the field of artist and athlete branding, and in this discussion he takes us through his career highlights, what he’s learned works along the way, and where the future is going for advertising, so let’s dive on in.