Ideasex With Abacus

09 - Creating Cannabis & Psychadelic Brands - Peter Reitano & Jeff Goldenberg

Informações:

Synopsis

Let's take a trip through Cannabis & Psychedelic Marketing. Join two experts who've been building brands during prohibition, Peter Reitano & Jeff Goldenberg, the Co-Founders of Abacus, as well as Gwella Mushrooms & High12 Cannabis.We'll dive into why great brands are *never* built in boardrooms, what marketing a prohibition product means, what the landscape may look like in 10 years, how to build a brand that's exclusive and for everyone at the same time .. and lots more. As always on the recipe we've got Michelin-star marketers sharing their secret ingredients for growing great brands, so don't miss it!