Online Marketing Strategies Podcast Show

I’ll admit right away, as I said at the front of this episode that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using Google’s Keyword Tool and that’ll end the debate pretty quickly.  Resources mentioned in this episode: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition By David Newman As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.  But these days, with so many new ways to reach customers and clients—and only so much time in the day—it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?  Small business marketing doesn’t have to be a mystery.It’s just a series of simple decisions (and the action steps to implement those decisio