Online Marketing Strategies Podcast Show

Is Email Marketing Dead? The short answer to the question is “no.” Email marketing is not dead, and if anything, it’s finding resurgence in popularity and effectiveness. To say that people hate email is a gross oversimplification. What they hate is receiving emails they don’t want.  With the rise and proliferation of inbound marketing tactics, many companies are finding that email is not only an important part of their strategies, but that it is also one of the most effective. The days of spam are long over (did spam ever work?) and the rise of targeted, opt-in email marketing is proving to be a healthy contributor to a company’s overall success. Email marketing should absolutely be part of your company’s marketing strategy. The number-one reason to keep using email marketing is that people are still checking their inboxes. Interest comes and goes in relation to social media platforms, but email consistently shows a high ROI for every dollar spent. Every day people are checking email, at least once. Many even