Online Marketing Strategies Podcast Show

What Is the Facebook Pixel To Begin With? The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it’s important to install it before running Facebook ads.   Each ad account gets one default pixel to use. The code is made up of two main parts: the pixel base code and event code. The pixel base code tracks all of the traffic to your site.   Event codes are additional pieces of code you can add under the default pixel code to specific pages of your website that allow you to track certain actions on those pages.   The Step-By-Step Guide To Your Facebook Pixel Success! PDF Download of this episode with full instructions here >>   Here’s a closer look at the types of event codes you can add. Search: If you have an ecommerce site, you can place the Search event code on a search results page on your site. For example, if someone is searching your site for “leather sandals,” you can add that term to the