Online Marketing Strategies Podcast Show

This week we fondly recall some over promoted products and technologies that utterly failed to live up to their hype... One Of Bill Gates' Favourite Case Studies In 1957, Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product. The Ford Edsel was supposed to be the new premiere car for middle-class Americans. Ford was so confident in the product that it pumped $US250 million into it. But instead of starting a revolution, the company lost $US350 million on the unattractive gas-guzzler. The very name "Edsel" became a popular symbol for a commercial failure. Ford spent millions on focus groups and surveys to come up with a car was ahead of its time, a virtual prototype of the befinned monsters that became popular in a decade later. Only one problem: the Edsel was incredibly ugly, with a front grill that looked as if the car had just sucked on a lemon. Here are some lessons from the failed launch that are still relevant today. Listen no