Online Marketing Strategies Podcast Show

For the past 20 years, web development companies have been building websites without considering rebranding.  If you’re going to invest the time, money and effort in creating a new website, it makes sense to consider rebranding – first.  Every time a customer or prospective customer encounters your company it is critical that the experience is consistent and compelling. At the heart of this lies a strong, defined brand – the internal and external manifestation of your business and your value proposition.  Your brand is the experience people feel each and every time they interact with your business, at every level – not the colour or design of your logo. Only once you have stepped back, contemplated these questions and articulated a solid response should you move to logo design, colour palettes and visual identity. Once you have brand assets that align to your business, they can be used by our website production teams and digital campaign teams to generate clarity and consistency of your brand, perception and