Uxpod - User Experience Podcast

Packaging Design for the Web - an Interview with Luke Wroblewski

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Synopsis

Gerry Gaffney spoke to Luke Wroblewski, Senior Principal of Product Ideation & Design at Yahoo! about what web designers can learn from the world of product packaging, about 'unpacking' as a metaphor for registration, and about embracing the fact that your content will be clipped, cut, copied and embedded.Luke's forthcoming book is Web Form Design - Filling in the Blanks (www.rosenfeldmedia.com/books/webforms).Luke's company is LukeW Interface Designs (www.lukew.com); his blog is Functioning Form (www.lukew.com/ff).Luke mentions Jumpcut (www.jumpcut.com).The design patterns mentioned are from Yahoo! (developer.yahoo.com/ypatterns), Jennifer Tidwell (designinginterfaces.com) and Martijn van Welie (www.welie.com/patterns/index.php).Gerry mentions a previous podcast episode (uxpod.com/index.php?post_id=122094) with Ken Carroll from ChinesePod (www.chinesepod.com), who spoke about edge competencies.We also mention CHISIG (www.chisig.org) and the VALA conference (www.vala.org.au).And the beer Luke discovered i