I Love Marketing With Joe Polish And Dean Jackson

Genius Network member, Michael Fishman shares the Drivers of Desire - How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth. With special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994. Here’s a glance at what you’ll learn from in this episode: The Drivers of Desire How to Know What People Want and How to Let them Know You Have It What You Can Learn from a famous 15 year old painter about Mastering the Basics How You Can Bring Certainty to Your Marketing - and Improve Your Results - Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs What Do People Really Want? (It’s not what you think and it goes beyond a conscious choice) Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution) The 3 Layers in the Drivers of