Make Climate Cool Again

Jessica Reid is the author of the book Planet Now: Effective Strategies for Communicating about the Environment (published September 2020). Planet Now’s strategies are designed to educate, encourage, and equip readers to talk about the environment with confidence and without shame or scare tactics. It explains how readers can tailor communications to their audience to encourage behavior change like climate action. Jessica is in the Environment and Science Communication dual-degree program at UNC-Chapel Hill, so she is currently finishing her bachelor’s degree in environmental studies with a focus on sustainability while beginning her master’s degree in media and communication with a focus on strategic communication. Since publishing Planet Now, Jessica has focused on sharing her research with as many people as possible through public speaking engagements. Ultimately, Jessica is passionate about combining communications and her love for the environment to create a more sustainable planet.  Feel free to co