Financial Post Executive
Leaders Series: John Boynton, Chief Marketing Officer at Rogers Communications Inc.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:12:39
- More information
Informações:
Synopsis
John Boynton is the EVP Marketing, Chief Marketing Officer at Rogers Communications Inc. When Rogers launches a new product they do so after deep research and significant internal testing. John shares his unique insights about their methods and innovation style, which can work across all organizations.