Don't Stop Us Now! Podcast

This week’s mini episode is all about crowdfunding and in particular equity crowdfunding. Equity crowdfunding is where retail investors can buy a share in a young company which is seeking funding without having to list on the stock exchange or take on formal VC capital. Capital raising can be such a time consuming occupation for a Founder yet if you have the right offer for equity crowdfunding, then this can be a great way to proceed. One of our guests has proven to be a master at successfully completing two extremely impressive equity crowdfunding campaigns. We’re talking about Brianne West, the New Zealander serial entrepreneur and founder of global sustainable cosmetics company, Ethique. Brianne has a bold and pioneering mission, to rid the world of single-use plastics. She started Ethique to replace all those plastic-bottled products we use in our bathrooms, from shampoos to moisturisers, with solid bars of concentrated product. Brianne crowdfunded twice to grow her business: once