Futuresinfocus

Leadership often takes outsiders to redefine highly established industries. Five chocolate vendors own the vast majority of the global chocolate market’s delivery and production. Our guest Nate Saal, the founder of CocoTerra believes that this should not be the case by 2031 when creating highly personalized versions of chocolate should be as easy as baking at home or making wine. He is a technologist from the software industry bringing a whole new way of thinking to an industry dominated by traditional thinking and methods for production. Innovation invariably has to come from way outside the industry to change the very traditions that have dominated its shape and form over time. Five companies make the vast majority of the world’s chocolate product and their techniques prevent easy home construction. His promise is an indicator of how we as consumers are changing the lens for how companies will need to innovate and deliver in order for them to keep ahead of the curve as old production mon