Hack The Process: Mindful Action On Your Plans

A decade before most of us were even thinking about cloud computing, Jason Hsiao and his team of cofounders at Animoto were testing the waters with a service that let people create and edit full-speed video in the browser. Now Animoto's history of obsession with all things video marketing has positioned them as a solid leader in this increasingly vital industry. In this episode of Hack the Process, Jason will tell us what it was like leaving a successful career at MTV and Comedy Central to launch an untested business, why it's important not to say yes automatically every time someone offers you money, and how Animoto dealt with the challenge of shifting its focus while still relying on a well established legacy customer base. For links to the resources mentioned in this episode, check out the show notes: http://www.hacktheprocess.com/video-marketing-as-a-product-with-jason-hsiao-on-hack-the-process-podcast-episode-66/