Hack The Process: Mindful Action On Your Plans

Quick, explain the differences among Sales, Marketing, Engineering, and Product Management. If you work in a company with one or more of these organizations and the answer doesn't trip easily off your tongue, then you might want to listen to Rich Mironov. Rich is a Product Management expert who helps companies understand and respect the differences, and improve how these groups work together. Rich makes the case that "Product is not in charge of shipping on time, but Product is in charge of shipping the right thing that customers need and will pay for." In this episode, Rich discusses exactly how he builds and maintains his strong social network, explains how leading workshops helps him stay on top of his industry, and points out the importance of defining a problem/solution set that will allow you to sell a benefit that addresses a problem your customers actually have.