Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Dmitriy Pisarev became fascinated with computers and started building his first website at a very young age. He never lost that fascination and eventually got interested in direct response marketing, copywriting, and e-commerce marketing optimization, which is what led to starting his agency Conversion Whisperer. However, with diverse interests and a wide range of skills, Dmitriy has had a hard time choosing a specific niche. In this conversation with Jason they talk about how he changed his perspective on what his agency is, the struggle between niching down or going wide, and how figuring out your 'why 'should always be at the core of everything you do. 3 Golden Nuggets Should you niche? Dmitriy loved to lead his business by looking for new challenges that sound interesting, fun or like a difficult problem. However, he was made aware of a rule in business that you should pick a market, pick a service, and focus on that. “It sounds very easy,” he comments, “but in a way, it’s more difficult”. He can see the