Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you know how using AI and data-driven algorithms could help you save money on inefficient positioning? Anne Cheng is an entrepreneur that started her business with an idea in mind: what if she could get inside the heads of people and understand what information they required to make decisions? Supercharge Lab is a cognitive artificial intelligence company that uses AI and data to try to understand what goes on inside customers' heads, or rather listen to the voice in their head. In this episode, Anne sat down with Jason to explain how this AI technology works, why business owners should embrace that it is the future and use this innovation to their benefit, and how agency owners could use it to create specific targeting and sales and marketing content that resonates with its audiences and find their sweet spot in the market. 3 Golden Nuggets Getting inside people’s heads. How can we really understand what goes on inside someone’s head? Anne explains that what really gives us away is how we write, instead