Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Is your agency constantly innovating and evolving in order to stay relevant? Clients needs are constantly changing as technology evolves. Are you keeping up with what clients need? Julia Smith has worked in digital advertising for over 25 years and has made a name being her client's mouthpiece. They even call her "the voice." She took that concept and formed her agency The Digital Voice, a B2B boutique PR agency that brings brands to life through engaging PR campaigns, awareness-driving communications, and immersive virtual experiences. Julia sat down to talk to Jason about how her agency has changed over the years, especially after the pandemic, and how this has ultimately had a positive impact on the agency. She also discusses the transition from being just a PR agency to being an experience agency, and what she wishes she had known when she first started. 3 Golden Nuggets Being a virtual voice. Before she started her own business, Julia worked at a company that didn’t quite know how to label what she did.