Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Ben Worthen was a journalist for most of his professional career. During those years, he heard many marketing pitches and grew to dislike the type of marketing that focuses exclusively on selling a product. That's why, when making the transition to creating his own digital agency Message Lab, he focused on combining journalism, data, and design to create content that resonates with people. In this interview, about how he has focused on marketing that creates meaningful interactions. Ben also shares his agency’s growth strategy and why it's important to grow smart rather than growing fast. 3 Golden Nuggets Creating meaningful interactions. Most companies are focused on trying to sell you something all the time and are missing 90% of the chances to create opportunities for meaningful interactions. In this sense, Ben has never really liked the type of marketing that focuses exclusively on selling a product. Instead, when he transitioned from working in journalism to working in the marketing industry, he knew he