Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

After working for big agencies for part of her career, Josy Amann decided that starting her own business and getting rid of the commute would align more with her plans to have a family, so she co-founded Media Matters Worldwide. Today, her agency is an experienced, independent media strategy, planning, buying, and analytics partner that has grown beyond the eight-figure mark. In her interview with Jason, she talked about the "scrappy" first years of starting an agency, how she realized they needed layers and strategy to beyond the 3-million mark, and the three pillars to build your pipeline. 3 Golden Nuggets Learning to implement layers. They were a very linear organization for a long time and that worked well for them, but growing their business beyond the 2 million mark required a leadership team, as Josy realized, she calls this “putting layers in place”. Josy and her partner needed to get out of the business to run the business, and their leadership team was pivotal for that. So, when they first started