Content Strategy Interviews

Nicole Michaelis Design systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups. As in all digital practices, content is a crucial element in these systems. Nicole Michaelis has worked with content in design systems for many years and has learned a lot about how to create and manage the content that powers design systems. We talked about: her journey into UX writing how her brief stint as a material engineering student helped to prepare her for a UX career her transition from her first job into a career as an independent content professional her description of a design system: a set of standards that helps companies scale their design efforts how she sees content fitting into design systems the importance of keeping design systems up to date, and how content strategy can help with this the role of string management in design systems and related tooling systems how basic writing guidance can help both writers and non-writers cr