Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Can you effectively communicate what your business is about? With a 30-year background in marketing, Chris West noticed businesses normally handled their visual identity very well but need help when it comes to using their language. He started his agency, Verbal Identity, and has helped clients create a distinctive and impactful tone of voice for their brand. He is a big believer in the power of language and in this interview, Chris discusses the three levels of communication he teaches his clients, why humanity wins over corporate in social media, and his new book. 3 Golden Nuggets 3 levels of communication. As a digital agency, you need to differentiate yourself from your competition. When looking at how the world’s biggest brands communicate, Chris identifies three levels of communication. At the 10,000 feet level, we have a vision of the world you want to create. What do you stand for? And even more powerful, what do you stand against? At 1,000 feet, we have the personality, which is a very important pie