New Books In Economics

Today I talked to Ben M. Bensaou about his new Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA (McGraw Hill, 2021). This episode could have just as easily been called “The Democratization of innovation.” After all, the fundamental thrust of this book and our conversation was about moving innovation beyond the “usual suspects,” i.e., executives and the R & D Department, and spreading innovation opportunities throughout companies and organizations. Most promising of all for soliciting input is actually likely to be front-line employees, for instance, who know best the frustrations and disappointments of customers. In truth, every employee and every department should be given a chance to innovate, with current and potential customers, distributors, and other business allies invited into the mix as well. Where might resistance emerge to such an expansive view of the innovation process? The answer would be middle managers, who are focused on executing the current business model. T