Cool Things Entrepreneurs Do

Competitive pricing strategy is key to not leaving money on the table. How to price your product or service is often a cost plus idea - with a focus on desired profit margins. But there are more indepth ways to do this right. The guest on this episode is Mark Stiving from Impact Pricing. He is the Chief Pricing Educator, and he helps companies win more business at higher prices (who doesn't want that?). In this conversation Mark shares his brilliance around value based pricing, how to price for products, services, and subscription based offerings. Mark helps his clients have a value based mindset and to re-think how the set their pricing strategies.  You can learn more about Mark at Impact Pricing (www.ImpactPricing.com). About Impact Pricing The mission at Impact Pricing is to educate companies about value based pricing, which simply means charge what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value. By starti