Cool Things Entrepreneurs Do

In a follow up to a recent blog post on "Giving Referrals", Thom Singer talks in this episode about how to get referrals. Getting referrals is key to any entrepreneurs growing their business. As a professional speaker most of Thom's clients come from referrals. While he conducts outbound sales campaigns and works on SEO, almost all his business comes from word of mouth. This is the life blood of most small business people. Thom has recently joined a business group in Austin called BAP (Business Advisory Professionals) which is made up of some high quality people in a variety of industries that serve local and national clients. This is a structured referral group, but it is more than that - it is about relationships.  Relationships are key to getting referrals. If you want more business from referral sources, you need to cultivate meaningful connections. Thom also talks about a book called " Renewable Referrals" by Joe Stec (and others) about this topic of creating partner referral programs that work. Joe