Cool Things Entrepreneurs Do

Hear from "The LINGO Guy" Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As a kid, Jeffrey Shaw was interested in two career paths. One choice was to be an architect because he thought Mike Brady was cool. The other choice was to be a photographer. Since being an architect required so much education and he was eager to get life started, Jeffrey decided being a photographer was the easier route. Easy it wasn’t. His journey was much like every other creat