Cool Things Entrepreneurs Do

In this episode Thom Singer talks about how to maximize your investment in sponsoring a trade show or other event. As "The Conference Catalyst" Thom attends dozens a trade shows a year, and sometimes the hosting association asks him to speak at a special session exclusively for vendors. Being a vendor at an event with a trade show is an important role. The event could not happen without sponsors, but many attendees forget this and look at the parade of sales professionals as a negative. Over time sales people have given trade shows a bad rap through their actions, and those who maximize the event do so by not trying to sell to everyone, but instead by participating as a peer attendee. What you do before, during, and after the event (both online and in person) makes a huge difference in your success. When a person looks for shortcuts (like bulk mailing or emails) they do nothing to build a relationship. Connections with other people are made individually and through shared experiences. If you are going to b