Content Strategy Interviews

Seth Earley Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. We talked about: his consultancy, Earley Information Science what an ontology is and how to use ontologies to describe a domain of knowledge how an ontology can help traverse the knowledge in an organization the difference between "is-ness" and "about-ness" the importance in ontology practice of starting with concepts that are important to the business how an ontology can help content strategy practice how these technologies and practices can help understand user intent to deliver the correct content the importance of structuring content to avoid TL;DR situations how ontologically organized structured content can help deliver personal